Designing a template in PowerPoint
In Microsoft PowerPoint, every presentation is built around a theme or idea, often supported by a template. But what exactly is a template in PowerPoint? A PowerPoint template is a blueprint or pattern for a slide or group of slides. It typically encompasses layouts, colors, fonts, effects, background styles, and sometimes even content.
A template holds immense significance in PowerPoint because it defines the visual appearance and impact of a presentation, which can ultimately make or break its effectiveness with the audience. Let’s delve deeper into this subject.
Considerations for Creating a Template
Creating a template can be a straightforward or complex task depending on client requirements and our proficiency in using PowerPoint. While the creation process itself is often simple, the challenge lies in deciding the theme, colors, visuals, and fonts associated with the template. It is crucial to invest time in thinking about the underlying theme. Depending on the client, we may need to create plain, professional-looking templates or vibrant and eye-catching ones. The best approach is to gain an understanding of the content being presented, or at least the central theme. It is also important to review the client’s website and other visual assets to grasp their preferred colors and fonts.
Branding Considerations in Templates
This is particularly important because certain companies or brands have specific color schemes that define or represent their brand identity. Deviating from these colors can distract attention from the brand. For instance, when we think of the oil company Shell, the colors yellow and red immediately come to mind. If we were to create a template using contrasting colors, it would divert attention away from the brand and potentially confuse the audience.
Font Usage
The same principle applies to fonts and typefaces. Many companies have a preferred set of fonts that represent their brand, and it is vital to adhere to these guidelines. The chosen fonts reflect the company’s branding, and in most cases, the template includes the brand or company logo. Using colors or fonts that do not align with the brand can diminish the impact of the logo or make it seem out of place.
Creating an Effective Template
It is essential to understand the idea behind the presentation and the target audience in order to create a template that meets the presenter’s expectations. Each presenter has a vision for the look and feel of the presentation, whether it pertains to colors, fonts, or visual elements. However, designers do not always implement exactly what the presenter suggests. Based on the presenter’s expectations, it is advisable to create sample templates for them to choose from. It is crucial to finalize all ideas and discuss the desired look and feel with the presenter before adding content to the template. This approach reduces the need for subsequent modifications and ensures a smoother workflow.
The Process of Template Creation
To create a template, we can utilize the Slide Master tab from the toolbar. By accessing View Slide Master (under the Master views sub-bracket), we can add all the necessary elements to build the template. Typically, a template consists of a Title Slide, Content Slide, and End Slide. Depending on requirements, additional slides such as an executive summary, section dividers, or a contents page may be included. Changes made in the Slide Master reflect in the main presentation, although they may not be directly editable in the main view. This can be advantageous since it restricts users from inadvertently altering the design. Only designers or experts are aware of how to make changes in the template’s slide master view.
In conclusion, PowerPoint templates play a vital role in presentations, serving as the foundation upon which they are built. By employing the right combination of elements, colors, and visuals, a presentation can be elevated and made more visually appealing, especially in content-heavy presentations. It is essential to clearly understand the presenter’s requirements and intentions, as effective storytelling depends on it. When it comes to brand image, using the appropriate colors, fonts, and visuals associated with the brand is crucial, considering the brand’s origin country. It is essential to avoid creating presentations that might be perceived as offensive and instead focus on representing and enhancing the brand.
